The weekly search report

PressProof.

Distribution tells you what went out. PressProof tells you what happened next. Every Monday, one report on your search presence — built from your own Google Search Console and Bing Webmaster data, measured against the week before, and written plainly. Where the numbers are small, the report says so.

The score is what happened, verified. This is the weekly score.

What arrives every Monday

One email. Everything that moved.

The headline

Your primary property, reported in full first: impressions and clicks against the prior week, every new and lost search query, every ranking move, every page that gained or lost visibility.

The read

A short narrative on what moved and why it probably moved — which announcement, which page, which change lines up with the numbers. Measured language, no inflation.

The portfolio

If you run more than one property, week-over-week totals and a property-by-property comparison follow, so one chart shows where the movement actually is.

The complete record

Every table in full — new queries, lost queries, position moves, page changes, indexing changes, Bing alongside Google. Nothing truncated, nothing held back in some other report.

How PressProof works

Your data, measured weekly.

It reads your accounts

PressProof pulls from your own Google Search Console and Bing Webmaster Tools — the same numbers Google and Microsoft show you, not a third-party estimate of them.

It keeps the history

Every week’s data is stored, so the report compares this week against last week and trends hold up over months. The history is yours; it accumulates from the day reporting starts.

It computes the deltas

New and lost queries, ranking moves, page-level gains and losses, indexing changes. The report is built from differences, not snapshots — what changed is the news.

It writes the report

The narrative is generated on private AI infrastructure we run ourselves, then delivered as one self-contained email. When a release goes out through ScoreLabs, the following weeks’ reports are where its effect shows up — or doesn’t. Either way, you see it.

Getting PressProof

Ask us about weekly reporting.

PressProof reporting comes from ScoreLabs. Start with a free Visibility Score and mention weekly reporting, or reach the desk directly.

Get your free Visibility Score See packages