Press release writing & distribution
Get your business in the news.
We write your announcement and you approve every word. Then we distribute it through major newswires and a national local-news network, and hand you a report you can verify — every live placement, archived the day it publishes.
We tell you exactly what you’re buying, and your report proves exactly what ran.
Who this is for
You have more news than you think.
Most owners sit on stories worth putting on the record, because nobody ever told them it counts. It counts.
The dental practice.
Patients research a dentist before they ever call. A release about the technology you brought to town — the one no other practice nearby offers — goes on the record under your practice’s name, published across local news sites, including local affiliates of ABC, NBC, FOX, and CBS.
The family restaurant.
Your second location opens next month, and an opening is news exactly once. A release marks the moment while it is still a story, and the announcement stays on the record long after the ribbon is cut.
The roofing company.
You won Best of the City, and today that fact lives on a plaque in the lobby. A release makes the win a published story — one you can hand to the customer comparing three bids.
The pest control company.
Your crew in Dallas raised money for a charity you care about, and no reporter is coming to find that story on their own. A release tells it: your customers see who they are actually hiring, and the charity gets a published story it can share.
A launch, a hire, a milestone, an award, a cause. If it happened at your business and your customers would care, it qualifies. Every placement stays subject to each outlet’s editorial guidelines, here and everywhere else on this page.
How it works
From “we have news” to published — in four steps.
You tell us the news
A ten-minute intake: what happened, why it matters, who said what. A product launch, a milestone, a hire, an award, an opening — if it’s news, it qualifies.
We write the release
Drafted by an AI agent trained to write releases the way search engines index news and AI models read it, then reviewed by a human editor and sent to you. Nothing moves until you approve the final text.
We distribute it
Through major newswires and a national network of local news sites, matched to the package you chose. Every placement is subject to each outlet’s editorial guidelines — we pre-check your release against them before it goes anywhere.
You get proof
A report with every live placement, indexed placements marked, and screenshots archived at delivery. Placements rot over time; your proof shouldn’t.
Packages
Four ways to be on the record.
Writing is included in every package. So is your approval, the editorial pre-check, the verified report, and “As Seen On” badge rights with the artwork supplied.
Tier one
Local Release
$297
Be seen where you sell.
- Published across a network of 100+ local news sites, including local affiliates of ABC, NBC, FOX, and CBS
- “As Seen On” badge rights for your website and store, artwork supplied
- Substantiation file: live links and screenshots archived at delivery
These are syndicated placements in each outlet’s press-release section — reach and proof, not search rankings. We say that out loud because it’s true.
Start hereTier two
National Release
$597
On the record, on the wire.
- Major newswire distribution with 200+ pickups
- Named outlets including Yahoo News and AP News — subject to each outlet’s editorial guidelines
- Indexed placements verified and marked in your report
- Written around your numbers and your quotes — the format answer engines look for
- “As Seen On” badge rights, artwork supplied
Flagship
Premier Release
$1,197
The financial-news tier.
- Our deepest wire distribution — financial news platforms including Yahoo Finance and Benzinga, subject to editorial guidelines
- 200+ additional syndicated pickups
- Indexed placements verified; full archive at delivery
- Puts your version of the facts where search and answer engines look
- “As Seen On” badge rights, artwork supplied
Monthly
The Newsroom
$697/mo
PR as a system, not an event.
- One National-class wire release every month
- A standing newsroom page for your business
- Visibility monitoring: search indexation plus sampled AI-assistant citation checks, reported monthly
- Badge assets and quarterly editorial planning
Cancel anytime. Single releases cost $597 each; The Newsroom is the same wire, monthly, plus the system around it.
Start hereEvery placement on every tier is subject to the receiving outlet’s editorial review. No outlet placement is ever guaranteed — by us or by anyone. Releases that don’t clear our pre-check get reworked with you before submission, not submitted to fail.
After it publishes
The release is day one. The mileage comes after.
Distribution buys you a published record. What it is worth depends on what you do with it. Do these four things.
Show it where buyers decide.
Link your placements on your homepage and in your proposals. Every package includes “As Seen On” badge rights, and we supply the artwork, sized for web and print. A published record customers can check beats one more claim they can’t.
Feed it to the marketing you already run.
The story goes to your email list and into the ad you were already paying for. “We were in the news” gives an old offer a new reason to get opened. One release works for months.
Win the customer who checks you out.
Before anyone spends real money with you, they search your name. A release puts your version of the story in the index they are searching — Google and Bing, where answer engines look too.
Let the record invite press.
Reporters look you up before they write about you, and a record of published announcements makes you checkable. Nobody can promise you a reporter’s attention. You control whether there is anything to find when one comes looking.
The truth
Read this before you buy PR — from us or anyone.
The press-release industry runs on words that mean less than they sound. Here is what the words actually mean, so you can hold every vendor to them — including us.
“Distributed” is not “featured.”
Featured means an editor chose your story. Distribution means your announcement was published through syndication. We sell distribution and we call it that, because the claim ends up being yours: put “featured in Forbes” on your website when it isn’t true, and you are the one your customers catch.
Nobody can promise an outlet.
Every placement is subject to editorial guidelines — content rules, category restrictions, review. If a vendor guarantees you a named outlet, walk. We name the outlets our distribution reaches and we mark every one “subject to editorial guidelines,” because that is the truth.
Wire links are not an SEO backlink scheme.
Somebody will pitch you press releases as an SEO play: “authority backlinks” that raise your Google rank. Google discounted those links years ago. What wire distribution reliably does is different: it gets your announcement indexed in Google and Bing — and Bing’s index is what ChatGPT search draws on.
No one can promise an “AI ranking.”
AI assistants do read wire and Yahoo-Finance-syndicated pages when they answer questions about companies — that part is real, and it is why the writing matters. But ask an assistant the same question twice and you can get two different answers. So we sample what assistants say about your business over time and report what changed. Nobody can honestly promise more, so we don’t.
Placements rot.
Syndicated pages get taken down over weeks and months. That’s why every ScoreLabs report archives your placements — live links and screenshots — the day they publish. Your proof stays even when links don’t.
Reach numbers are theater.
“Reaching 350 million readers” means a syndication network’s combined traffic statistics, not people who saw your story. We report what actually happened: where your release published, what indexed, and what we archived.
How this company runs
Yes, we use AI. A lot of it. We figured you should hear it from us.
We just spent a section on what PR vendors won’t say out loud, so here is ours. This is a family business that uses AI wherever it makes the work faster and the price smaller. The judgment stays human: a real editor reads every release before it goes anywhere, and the people behind this company care whether your story lands. Here is exactly what that means for your account.
Your intake is worked immediately.
When your Visibility Score request or release intake arrives, a record opens and the work starts. It does not sit in an inbox waiting for a business day. The slow part of PR was never the writing.
Drafts come back without a queue in front of them.
The writing agent drafts from your intake and sends it for review. Fast drafting is not fast shipping: the speed applies to the draft, never to the sign-off.
A human holds the gate.
Nothing is submitted for distribution by a machine. A human editor reads every release, and you approve the final text, before anything goes anywhere.
Ask at any hour.
The chat on this page is answered by the same AI that works your account, and calls or texts to 1-888-988-LABS reach the same record. The gate does not move: a human still reads anything before it publishes.
One system of record.
Your intake, drafts, approvals, schedule, and reports live in one place. When we say your report shows what happened, this is where “what happened” is kept — one record, not five tools that disagree.
Free Visibility Score
Where does your business stand right now?
Tell us who you are and we’ll check where your business appears today — in the news, in search, and in AI assistants — and send back a scored report with the gaps. No charge, no obligation, and you’ll know exactly what a release would fix.
Contact us directly: 1-888-988-LABS888-988-5227 · call or text, 24 hours a day
FAQ
Plain answers.
Do you write the press release?
Yes. You tell us the news. We trained an AI agent for exactly one job: writing press releases built for how news gets found now — indexed by Google and Bing, and written the way AI models read, so your version of the facts sits where answer engines look. A human editor reviews every draft, and nothing goes out until you approve the final text.
Can you guarantee placement on a specific outlet?
No, and neither can anyone else. Every outlet reviews submissions against its own editorial guidelines. We pre-check your release against those guidelines before submission, and your report shows exactly where it published.
How long does distribution take?
Most releases go from intake to distribution within five business days: intake, draft, your approval, editorial pre-check, then distribution. Your verified report follows within days of publication.
What happens if a release is declined?
We pre-check every release against outlet guidelines before submission, so we do not submit a release we expect to fail. If your draft will not clear the pre-check, we rework it with you until it does — and if distribution never begins, you get a full refund.
What is the refund policy?
Full refund any time before distribution begins. Once a release has been submitted for distribution it cannot be recalled, so refunds are not available after submission. It is in plain language in our terms.
Who is behind ScoreLabs?
A family-run business with six other brands. We build technology and we run services — and every press release our own companies put out goes through ScoreLabs. You get the same process we trust with our own names.